Become a Digital Authority on Keratoconus (Dr. Neda Shamie)
Every year, millions of Americans search the web for health-related information, many of whom are looking to learn more about a specific disease or treatment option. By leveraging this natural migration to online research and education, you can grow your practice and become a known resource for the keratoconus community.
A few simple digital marketing strategies you can implement to help reach your goals include:
- Support patient education
- Optimize your practice website for keratoconus
- Establish a social media presence
Dr. Neda Shamie, of Maloney-Shamie Vision Institute, attended Millennial Eye 2019 to share how maintaining a strong digital presence has helped bring millennial keratoconus patients and their families into her practice. While half of the practice’s keratoconus patients are coming from their collaborative network of optometrists, the other half are coming from internet promotion and direct-to-consumer information that is spread online thanks to her digital marketing efforts.
During the interview, Dr. Shamie discussed the importance of educating patients, particularly on the positive progress being made in insurance reimbursement for iLink™ FDA-approved cross-linking. Since finances are often a barrier to receiving treatment, and insurance coverage has changed quickly over the last few years, sharing insurance-related updates has proved to be beneficial to both patients and ODs.
“Education is really important, empowering the patient with the right information so that when the decision to get the treatment comes along they feel empowered with that information.”
Optimizing Your Practice Website for Keratoconus
Since keratoconus typically affects the younger populace, it’s vital to have an online presence and to update your website to include keratoconus content front and center. Dr. Shamie also noted that when ODs see that your website establishes your authority and expertise on the disease, they are more likely to refer patients to your practice.
Social Media Presence
Dr. Shamie maintains a personal Instagram account where she shares a mix of photos and videos that gives her audience a peek into her personal and professional life. She features videos highlighting surgeries, patient interactions, and information on iLink™ FDA-approved cross-linking, but also includes photos of her family to help build a relationship with her audience.
If you’re unsure how to start marketing your keratoconus expertise, start by updating your practice website to include information on keratoconus and iLink™ FDA-approved cross-linking, and establish a social media presence on channels like Facebook and Instagram for the practice and/or doctors.
Click here to watch the full interview.